Inno Foods Group is a Global Food production facility in high-end luxury snack industry. We are looking for an experienced Online Marketing and E-commerce Specialist to manage e-commerce platforms, and support brand growth through creative content, performance analytics, and cross-functional collaboration. Experience with Amazon, Costco, Walmart, or other major e-commerce marketplaces is considered a valuable asset

Online Marketing and E-commerce Specialist

Key Responsibilities

1. Marketing & Project Management

• Execute and support marketing campaigns and local promotional materials.
• Develop and manage workflows, processes, and projects for the sales and marketing teams.
• Create tactical briefs for creative production (copywriting, design, digital ads, email campaigns, and web assets).
• Assist in developing annual advertising and promotional plans.
• Manage creative/content production, including marketing launches and updates to materials (print and digital).
• Collaborate with the Marketing Manager and media agencies to:
• Execute paid media plans
• Provide feedback on creative assets
• Ensure alignment with brand strategy and objectives
• Act as the primary contact for external creative vendors (writers, designers, editors, printers).
• Align product, print, digital, and event strategies with company goals and KPIs, working closely with executives.
• Conduct competitor analysis and apply best practices in marketing analytics.

2. E-commerce Management

• Manage and optimize online product listings, descriptions, images, and pricing across e-commerce platforms.
• Maintain product data integrity, ensuring up-to-date information on company websites and online marketplaces.
• Develop merchandising and promotional strategies to improve conversion rates.
• Monitor and analyze e-commerce sales performance, using insights to recommend improvements.
• Leverage experience with Amazon, Costco, Walmart, or other marketplaces to grow product visibility, manage compliance requirements, and execute platform-specific campaigns.

3. Social Media & Content Creation

• Plan, shoot, edit, and publish engaging short- and long-form content (photo and video) for social platforms and campaigns.
• Manage and maintain content calendars for:
• Inno Foods (North America)
• The High Point Resort
• West Coast Edge Furniture
• Appear on-camera or provide voiceovers as required.
• Travel (up to two 2-day trips per month) to High Point Resort for on-site content creation.
• Track, analyze, and report on social media performance; conduct A/B testing.
• Ensure brand consistency in tone, messaging, and visual storytelling.
• Stay updated on social trends, platform changes, and best practices.
• Manage usage rights and consent for individuals featured in content.
• Monitor social channels for off-brand or inappropriate content.
• Document workflows, successful content formats, and best practices for the team.

4. Customer Support & Community Engagement

• Respond to customer inquiries through email, phone, and social channels within a 24-hour SLA.
• Use Gorgias (customer support platform) to manage tickets, categorize issues, and document resolutions.
• Follow Customer Care Manual protocols and suggest updates based on emerging issues or trends.
• Escalate and follow up on complex cases involving QA, logistics, or order concerns.
• Maintain a friendly, empathetic, and professional tone in all customer communications.
• Provide weekly summaries of customer feedback to marketing and operations teams.
• Support service improvements such as courtesy gifts, product samples, and follow-up initiatives.

5. Cross-Functional & Administrative Support

• Collaborate with QA, logistics, and marketing teams to streamline issue resolution and communication.
• Document escalations and ensure smooth hand-offs between departments.
• Maintain organized records of customer support and social media activity.
• Adapt to changing priorities and provide support in customer service and digital initiatives as needed.

Skills & Qualifications

• Bachelor’s degree in Marketing, Business, E-commerce, or related field.
• 2+ years of experience in digital marketing and/or e-commerce management.
• Proficiency in SEO/SEM, digital advertising platforms (Google Ads, Meta), social media management, and analytics tools.
• Experience managing e-commerce websites and marketplaces (Shopify, Amazon, Walmart Seller Center, Costco portal, experience in these platforms is an asset).
• Strong content creation skills, including photography and video editing.
• Analytical mindset with the ability to use data insights to drive decisions.
• Excellent project management, communication, and collaboration skills.

If you are interested in working for a growing company with a fantastic culture then please email your resume at HR@innofoods.ca! We look forward to hearing from you.